PR people: I don’t just care about impressions.
I can get plenty of impressions from posting a video of you kicking a kitten. I want to know about coverage QUALITY too.
Amazing - twice in one day, the same company sent me two different pitches entitled “best pitch of the day.”
In 48 point font.
The actual pitch in both was an image.
No, Mr. Pitcher, contrary to your statement:
“You’ve got to admit our presentation is pretty cool!”
No. I don’t.